Built within Thai law
Designed to avoid nominee arrangements. No grey areas. No "trust me" setups. Better-than-Freehold™ is structured in accordance with Thai law, not around it.
About
The team behind Better-than-Freehold™
Better-than-Freehold™ was created by Andrew Moore, a specialist in property with extensive experience in UK consumer finance and the Thai international property market. Drawing on his deep knowledge of regulation and international corporate governance standards, Andrew recognised that a truly secure solution required a bridge between global standards and local expertise.
He brought together a dedicated group of professional Thai partners to create a solution that is both internationally robust and structured in accordance with Thai law and regulation.
After seeing how traditional company structures and simple leases often fail to protect the investors who rely on them, this collaborative team built BtF™ to provide a more secure, transparent, and professional alternative.
Our principles and commitment to the market
What we stand for as we bring Better-than-Freehold™ to market
Expert validation
Our structure is backed by independent legal opinions from leading tier-one regional and Thai counsel, with tax frameworks reviewed by a leading global tax advisory firm, and bespoke insurance protections from market-leading Thai public listed insurance companies
Strategic partnerships
We work with a select network of tier-one real estate partners and professional advisors, ensuring the highest standards of service and property selection for our clients.
A secure global structure
By splitting the legal title in Thailand from the trust offshore, we provide a layer of protection that traditional models cannot match.
Protection for generations
Our model is engineered for the lifetime of the property, the buyer/investor, and their family. We focus on long-term security, not just the next sale.
The origin
Why Andrew Moore built Better-than-Freehold™
Andrew Moore entered the Thai property market with a fresh perspective. Having been involved with Thai property transactions for more than 20 years coupled with 35 years of experience in regulated UK financial services and board-level leadership, he brought a deep understanding of international law and corporate governance to the table. He saw foreign investors and buyers signing onto risky nominee structures that their own lawyers privately warned them about, and watched as renewal promises failed when property owners passed away or sold their land.
Intensifying nominee enforcement under the Foreign Business Act, and a proposed anti-money laundering amendment that would add nominee arrangements as a predicate offense, were the turning point. Structures many had treated as a 'grey area' were being pursued as the criminal offense they had always been. Recognising the need for a truly secure solution, Andrew brought together a group of professional Thai commercial partners to design a new path. The Better-than-Freehold™ architecture has taken nearly two years to develop and was rigorously reviewed by leading tier-one regional and Thai counsel before a single client was approached.
From concept to launch
Our four-phase journey
01
Design & strategy
Drawing on Andrew Moore's expertise, we worked with a select group of professional Thai partners to design a unique four-entity structure. Every part of the model was built from scratch and is stress-tested against Thai property laws to ensure total security.
02
Expert legal review
We instructed leading tier-one regional and Thai counsel and leading international legal experts to perform a rigorous review of the entire structure. These professional opinions were completed before pre-launch.
03
Tax & insurance
With a tax review by a leading global tax advisory firm and insurance cover issued by market-leading Thai public listed insurance companies, we have ensured that every component of Better-than-Freehold™ is independently assessed and secure.
04
Final pre-launch
We are now officially live and are proud to launch with a network of tier-one real estate partners and professional advisors, offering first-mover advantages to our early customers.
The team
The team behind Better-than-Freehold™
Better-than-Freehold™ is led by a broader team bringing over 200 years of collective experience to the market.
AM
Andrew Moore
Chairman
35+ years in regulated UK financial services and board-level leadership. Founder of Better-than-Freehold™ and Chairman of SPH Trustees. Architect of the four-entity structure, with primary responsibility for legal strategy, regulatory review, and platform governance.
SR
Spencer Roberts
CEO
38+ years in corporate real estate and property investment, 32 years based in Asia. Former country CEO for CBRE and JLL (Asia). Leads the executive team and the platform's commercial rollout across Thailand and the wider region.
JS
James Sutherland
CFO
25+ years in private equity real estate finance. Led fund finance for a €11 billion+ portfolio. Responsible for the financial framework across the five entities, the lending platform operated through Siam Venture Capital, and trust accounting through SPH Trustees.
PY
Pokpong Yindeepol
Executive Director - Thailand Investor Network
40+ years in Thai property, formerly Director of Real Estate at AIA Thailand. Leads the onshore Thai operations of TIN, the asset-holding entity, and the relationships with Thai counsel, the Land Office, and Thai institutional partners.
AO
Alex Oxford
Strategic Advisor
Senior executive specialising in SaaS compliance technology and financial crime risk across Asia-Pacific. Advises on the platform's compliance technology, AML controls, and the operational systems that underpin the trust and security agent functions.
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The Others
Extended leadership network
Leadership is supported by a dedicated team of Thai and foreign market professionals, including ex-chairs of Thai and international property firms, real estate agents, developers, lawyers, and professional advisors. This collaborative network ensures that every BtF™ transaction is backed by the highest level of professional oversight and local expertise.
Independent validation
Our service partners
Thai Legal Opinion
Leading tier-one regional and Thai counsel
One of Asia's largest law firms, with a long-established Bangkok office, validated the structure's alignment with the Thai Civil and Commercial Code, the Land Code and the Foreign Business Act. Better-than-Freehold™ is structured in accordance with the applicable Thai legal and regulatory frameworks.
Tax review
Global Tax & Advisory
A leading global tax advisory firm reviewed the tax implications of the BtF™ framework. This includes a detailed assessment of the tax implications for the Siam Venture Capital lending structure and the trust accounting managed by SPH Trustees. This review supports a transparent financial path for BtF™ customers; tax treatment always depends on the investor, the transaction and current law.
Insurance protection
Thai Public Listed Insurers
Our structure is backed by market-leading Thai public listed insurance companies. Comprehensive protection includes Professional Indemnity (PI) and Third-Party Liability for the Better-than-Freehold™ structure itself. Additionally, every property and investor/buyer are covered by individual Home Multi-Cover policies, which include bundled Third-Party Liability. This ensures that the legal framework and the individual assets are protected by institutional-grade insurance.
Real estate partners
Master Real Estate Agency Partners
Our Master Agency partners provide the operational infrastructure and professional services required to ensure a seamless experience for all clients as we continue to build a select network of expanded real estate partnerships.
Where We Are Now
Pre-launch, by design
Legal opinions complete before launch
Leading tier-one regional and Thai counsel and leading international legal experts have delivered their final opinions on the structure. This legal review was fully concluded before any investor/buyer onboarding began, ensuring a solid foundation from day one.
Operational entities incorporated and insured
Each of the four entities is fully incorporated and insured by a market-leading Thai public listed insurance company, and SPH Trustees Ltd's Labuan FSA licence is in progress. The platform launches as a coordinated, professional whole.
Validators signed off
A leading global tax advisory firm has completed the tax review, and our operational entities are covered by a leading Thai insurance provider.
Partnerships in place, not aspirational
We launch with active agreements already in place with lawyers, developer partners and leading real estate agencies. The platform starts with a working pipeline of secure property opportunities.
First-mover positioning available
Partner firms and agents who engage during this pre-launch phase receive first-mover positioning in their territory. This exclusive window is finite and offers a significant advantage ahead of the full public rollout.
Honest about the track record
Better-than-Freehold™ is a new, institutional-grade architecture. We are not pretending otherwise. What we offer is a team of dedicated Thai and foreign market professionals and tier-one validation in place from the very first transaction.
The architecture
The architecture of Better-than-Freehold™
Better-than-Freehold™ (the platform)
The umbrella brand that coordinates our four operational entities. It manages the methodology, professional standards, and partner relationships, ensuring a seamless experience for every investor/buyer.
TIN - Thailand Investor Network
Our onshore Thai partner that holds the legal title to property assets. TIN is a 100% Thai-owned, Thai-funded and Thai-managed property holding and management company, structured in accordance with Thai corporate law.
SPH Trustees
An offshore trustee that holds the investor's rights through a secure bare trust. Its Labuan FSA licence is in progress. It holds the lease, the Option Agreement and the security positions for our investors.
CBSA - Clear Blue Security Agents
An independent, Thai lawyer-led enforcement agency. Appointed by both parties, CBSA manages dispute resolution and holds "step-in" rights to protect the investor/buyer's interests outside the court system.
SVC - Siam Venture Capital
Our offshore lending platform, in development. Financing or deferred payment is being developed as a future workstream, with first loan products expected to come online in H1 2027. Nothing is offered until then.
Why each is independent
Four independent entities mean four layers of accountability. No single party can compromise the structure, and the independence of each entity ensures that your property interests remain secure even if one part of the network changes.
Next step
Find out what Better-than-Freehold™ could look like for your situation
Register free and tell us where you stand. You'll get your choices and an indicative quotation, with support at hand if you need us.
- 1Tell us about your situation.
- 2We assess it.
- 3You get your choices and an indicative quotation.
- 4You decide. No obligation at any stage.
Free · No obligation · Your decision at every stage